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No big sales pitch here. We all know that video is huge and YouTube is now the #2 search engine behind Google. It's also no secret that Google loves video and ranks videos higher than regular web pages in search results.
Google and YouTube have also gotten very good and very aggressive at knocking people out who try to "game" their system. Entire web sites can disappear from Google in a day. YouTube videos can drop from the top of the results down to page 90 just as fast. And people wind up frustrated, in disbelief, cursing Google and YouTube...and then go looking for the next gimmick to give them instant video riches.
Here's why this is good news for you. The number of people who actually know how to do video SEO the right way is tiny. Really tiny. That means when you know how to do it the right way, you can get terrific results pretty easily. In fact...
For example, you're going to have a tough time running an Adwords campaign against a competitor with much deeper pockets. You pretty much have no chance competing against someone who has an enormous mailing list...plus lots of affiliates with equally enormous mailing lists. And with traditional SEO, you're going to be banging your head against the likes of Wikipedia and businesses that spend thousands each month to grab the top spots.
But video SEO doesn't work like that. It's an equal playing field for everyone. And that's because of the unique metrics that video provides both YouTube and Google. It allows someone who is virtually unknown to beat out big names and big budgets.